The Beauty of Business

IN A TIME OF UNCERTAINTY IN THE BEAUTY INDUSTRY, HOW CAN WE BUILD A SUSTAINABLE AND RELIABLE INCOME WITHOUT SACRIFICING OUR CREATIVITY OR CREDIBILITY? THROUGH THE UNLIKELY AVENUE OF SOCIAL SELLING, THATS HOW…..

It’s long been the undertone of the professional beauty industry that there is no place for direct sales (or MLM) products in our niche. Between questionable formulas and tactless sales reps to say that a bad taste has been in the mouths of artists in recent years is an understatement.
One brand, however, hopes to sweeten the deal for Australian make up artists and entrepreneurs with a business opportunity like no other currently available.

LimeLife by Alcone has taken on the reputation and trusted brand awareness of its namesake, Alcone, a favourite retail outlet for celebrity and pro artists for years. Recognising the gap in the market for making these incredible products more readily available to the general market, and also seeking a way to reward and incentivise loyal artists for sending business their way, the Mallardi family sought to create something new. Michele Mallardi-Gay, co-founder and CEO, says she never meant to create a Direct Sales brand, but the more she looked at the options for what they wanted to create, the more it made sense.

LimeLife drew inspiration from Alcones best selling products and either sought production from its current vendors or used its extensive industry experience to create its own top quality formulas. Now LimeLife has over 25,000 representatives in 10 markets across the world sharing their love for these incredible products and being richly rewarded in the process - with celebrity make up artist and educator Kat Aragon openly sharing about the seven figure income LimeLife has created for her since her partnership with the brand in 2014. Whether you’re looking for a little extra side hustle, or a steady income to support your free lance passion, LimeLife is the perfect opportunity to give your clients the take-home-glam they deserve while never sacrificing your credibility or creativity in the process. Australia is an untapped market with very few artists currently on board, connect with us today and help us change the dialogue around social sales in our circle of influence!